Digital Marketing Training
For Small Businesses
Learn how to attract the right customers, communicate your value clearly, and grow your business through practical digital marketing training.
Online & In Person
One-to-One & Group Training
Across New Zealand
You work hard to deliver great products or services and genuinely care about your customers.
Yet attracting consistent enquiries and growing your business can still feel challenging.
Many small businesses rely on social media, word of mouth, or random marketing activities without a clear strategy.
The problem usually isn’t a lack of effort. t’s the absence of a clear marketing system.
The Digital Marketing for Small Businesses gives you the knowledge, practical skills, and confidence to understand how marketing works and apply it to your own business.
Ready build your marketing capability?
By the End of This Programme, You'll Be Able To
- Understand how marketing works
- Identify your ideal customer
- Create a clear marketing message
- Create content that builds trust
- Improve your online visibility
- Use social media strategically
- Use AI to save time
- Measure and improve your marketing performance
What You’ll Learn
Marketing is more than posting on social media. To achieve consistent results, you need to understand how each part of your marketing works together.
Throughout this programme, you’ll learn how to build a complete marketing system where your website, social media, Google, content, and other marketing channels work together to attract the right customers and generate more opportunities for your business.
1. Marketing Foundations
Understand the fundamentals of marketing, how customers make buying decisions, and how to build a strong foundation for sustainable business growth
2. Ideal Customer
Learn how to identify your ideal customer, understand their needs, and create marketing that speaks to the right people.
3. Marketing Message
Develop a message that clearly communicates your value, helps your business stand out, and connects with your ideal customers.
4. Content Creation
Learn how to create valuable content that builds credibility, strengthens relationships, and encourages potential customers to take action.
5. Be Found Online
Improve your online presence so customers can easily find your business and trust the information they see.
6. Social Media
Discover how to use social media strategically to support your business goals instead of simply posting content.
7. AI for Small Businesses
Learn practical ways to use AI to save time, generate ideas, create content, and improve your everyday marketing.
8. Measure Results and Improve Your Marketing
Understand what to measure, how to interpret your results, and how to make better marketing decisions with confidence.
Choose the Format That Works for You
One-to-One Training
Personalised sessions focused on your business, goals, and marketing priorities.
Small Group Training
Interactive sessions with practical learning, discussion, and shared business examples.
Training for Organisations
Structured workshops and programmes for business networks, community groups, and organisations.
Why This Programme Is Different
Most marketing training focuses on isolated tactics. This programme helps participants understand how positioning, marketing direction, digital channels, and sales work together as one complete system.
The programme is built around the PDS Method, a framework I developed to help businesses strengthen their positioning, define a clear marketing direction, and connect their marketing activities more effectively with sales.
For one-to-one participants, the sessions are applied directly to their own business, customers, goals, and current challenges.
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The programme follows the PDS Method, a structured framework that connects positioning, direction, and sales.
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In one-to-one training, the sessions are applied directly to your business, customers, goals, and current challenges.
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You learn how your message, content, website, Google presence, social media, and sales process work together as one marketing system.
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The focus is on building your marketing capability, so you can manage your own marketing or make better decisions when working with agencies and specialists.
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Each session is followed by practical implementation, allowing you to apply what you learn, review the results, and refine your approach.
- The programme combines marketing and sales experience, helping you connect marketing activity with enquiries, customer decisions, and business growth.
Sucess Stories
“Amanda really helped me get clear on who I was trying to reach and how to reach them. She supported me through the social media maze and helped me create a strategy that worked.”
By strengthening her marketing capability, she developed a clearer strategy, improved her online presence, and began attracting the right customers for her business.
About me |
With over 15 years of experience across sales, marketing, and business development, I have worked closely with businesses, customers, and sales processes in different contexts.
Over the years, I saw that many small businesses were investing time and money in marketing without fully understanding what they were doing, why they were doing it, or how each activity connected to sales.
This led me to develop and refine the PDS Method through practical work with small businesses. The method brings together positioning, direction, and sales to help business owners make clearer and more strategic marketing decisions.
My work is focused on making marketing easier to understand and more practical to apply. I want business owners to feel capable of evaluating opportunities, choosing the right priorities, and understanding what is actually supporting their growth.
Today, I use this experience and approach to deliver practical marketing training for small businesses across New Zealand.
Featured in The Post: My Business Journey
My story was featured in The Post, where I shared the experiences that led me to use my marketing and business knowledge to support small businesses across New Zealand.
Does This Sound Like You? ?
Not sure where to focus your marketing efforts?
Worried about wasting money on ads or strategies that don’t work?
Feeling overwhelmed by too much information?
You’re not alone. Many business owners face these same challenges. This programme helps you build the knowledge, skills, and confidence to make informed marketing decisions and achieve sustainable business growth.
Frequently Asked Questions
FAQ
The programme is delivered through structured sessions, available online or in person. You can choose the format that best suits you: one-to-one training, small group training, or training for organisations.
Yes. Sessions can be delivered online or in person, depending on location and availability.
The programme is tailored to your business needs. The number and frequency of sessions will depend on your learning objectives and agreed development plan.
This programme is designed for business owners who want to strengthen their marketing capability, make more informed marketing decisions, and grow their businesses with confidence.
Topics are tailored to your business needs and may include understanding your ideal customers, positioning your business, strengthening your brand, developing effective marketing strategies, attracting more qualified leads, improving your sales approach, and making confident marketing decisions.
No. The programme is suitable for business owners at different stages, whether you’re building your marketing knowledge from the ground up or refining your existing strategy.
Start by booking a discovery call so we can discuss your needs and the best delivery format.
Yes, depending on the delivery format, you may have access to additional resources, follow-up guidance, or email support.